{"id":2200,"date":"2023-09-15T21:51:58","date_gmt":"2023-09-15T12:51:58","guid":{"rendered":"https:\/\/oidema-jp.com\/media\/?p=2200"},"modified":"2023-09-15T21:54:46","modified_gmt":"2023-09-15T12:54:46","slug":"%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89","status":"publish","type":"post","link":"https:\/\/oidema-jp.com\/media\/%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89\/","title":{"rendered":"\u5c55\u671b\u7406\u8ad6\uff08Prospect Theory\uff09"},"content":{"rendered":"\n<p>\u5c55\u671b\u7406\u8ad6\uff08Prospect Theory\uff09\u306f\u5fc3\u7406\u5b66\u8005\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u7d4c\u6e08\u5b66\u8005\u30a2\u30e2\u30b9\u30fb\u30c4\u30f4\u30a1\u30fc\u30b9\u30ad\u30fc\u306b\u3088\u3063\u30661979\u5e74\u306b\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u7406\u8ad6\u306f\u3001<strong><span class=\"keiko_green\">\u4eba\u3005\u304c\u30ea\u30b9\u30af\u3092\u4f34\u3046\u9078\u629e\u3092\u3059\u308b\u969b\u306e\u884c\u52d5\u3068\u5224\u65ad\u306b\u3064\u3044\u3066\u8aac\u660e\u3059\u308b\u3082\u306e<\/span><\/strong>\u3067\u3001\u7279\u306b\u4e0d\u78ba\u5b9f\u6027\u306e\u4e0b\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/oidema-jp.com\/media\/%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89\/#%E5%B1%95%E6%9C%9B%E7%90%86%E8%AB%96%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u5c55\u671b\u7406\u8ad6\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/oidema-jp.com\/media\/%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89\/#%E5%B1%95%E6%9C%9B%E7%90%86%E8%AB%96%E3%81%AE%E8%A6%81%E7%82%B9\" >\u5c55\u671b\u7406\u8ad6\u306e\u8981\u70b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/oidema-jp.com\/media\/%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89\/#%E6%90%8D%E7%9B%8A%E5%9B%9E%E9%81%BF%E3%83%90%E3%82%A4%E3%82%A2%E3%82%B9%EF%BC%88Loss_Aversion%EF%BC%89\" >\u640d\u76ca\u56de\u907f\u30d0\u30a4\u30a2\u30b9\uff08Loss Aversion\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/oidema-jp.com\/media\/%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89\/#%E5%8F%82%E7%85%A7%E7%82%B9%E4%BE%9D%E5%AD%98\" >\u53c2\u7167\u70b9\u4f9d\u5b58<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/oidema-jp.com\/media\/%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89\/#%E7%A2%BA%E7%8E%87%E3%81%AE%E9%87%8D%E3%81%BF%E4%BB%98%E3%81%91\" >\u78ba\u7387\u306e\u91cd\u307f\u4ed8\u3051<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/oidema-jp.com\/media\/%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89\/#%E4%BE%A1%E5%80%A4%E9%96%A2%E6%95%B0\" >\u4fa1\u5024\u95a2\u6570<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/oidema-jp.com\/media\/%e5%b1%95%e6%9c%9b%e7%90%86%e8%ab%96%ef%bc%88prospect-theory%ef%bc%89\/#%E3%81%BE%E3%81%A8%E3%82%81\" >\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"i-0\"><span class=\"ez-toc-section\" id=\"%E5%B1%95%E6%9C%9B%E7%90%86%E8%AB%96%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u5c55\u671b\u7406\u8ad6\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5c55\u671b\u7406\u8ad6\u306f\u3001\u5f93\u6765\u306e\u7d4c\u6e08\u5b66\u304c\u63a1\u7528\u3057\u3066\u3044\u305f\u300c\u671f\u5f85\u52b9\u7528\u7406\u8ad6\u300d\u306b\u5bfe\u3059\u308b\u4ee3\u66ff\u6848\u3068\u3057\u3066\u63d0\u6848\u3055\u308c\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u671f\u5f85\u52b9\u7528\u7406\u8ad6\u306f\u3001\u4eba\u3005\u304c\u5e38\u306b\u5408\u7406\u7684\u306b\u884c\u52d5\u3057\u3001\u6700\u5927\u306e\u52b9\u7528\uff08\u5229\u76ca\u3084\u6e80\u8db3\u5ea6\uff09\u3092\u8ffd\u6c42\u3059\u308b\u3068\u4eee\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u4eba\u3005\u306e\u884c\u52d5\u306f\u5fc5\u305a\u3057\u3082\u5408\u7406\u7684\u3067\u306f\u306a\u304f\u3001\u591a\u304f\u306e\u5fc3\u7406\u7684\u30d0\u30a4\u30a2\u30b9\u304c\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-1\"><span class=\"ez-toc-section\" id=\"%E5%B1%95%E6%9C%9B%E7%90%86%E8%AB%96%E3%81%AE%E8%A6%81%E7%82%B9\"><\/span>\u5c55\u671b\u7406\u8ad6\u306e\u8981\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-2\"><span class=\"ez-toc-section\" id=\"%E6%90%8D%E7%9B%8A%E5%9B%9E%E9%81%BF%E3%83%90%E3%82%A4%E3%82%A2%E3%82%B9%EF%BC%88Loss_Aversion%EF%BC%89\"><\/span><strong>\u640d\u76ca\u56de\u907f\u30d0\u30a4\u30a2\u30b9\uff08Loss Aversion\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c55\u671b\u7406\u8ad6\u306f\u3001\u4eba\u3005\u304c\u640d\u5931\u306b\u5bfe\u3057\u3066\u904e\u5ea6\u306b\u53cd\u5fdc\u3059\u308b\u50be\u5411\uff08\u640d\u76ca\u56de\u907f\u30d0\u30a4\u30a2\u30b9\uff09\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u3058\u91d1\u984d\u306e\u640d\u5931\u3068\u5229\u76ca\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u640d\u5931\u304c\u4eba\u3005\u306b\u4e0e\u3048\u308b\u5fc3\u7406\u7684\u306a\u5f71\u97ff\u306f\u5229\u76ca\u3088\u308a\u3082\u5927\u304d\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<a class=\"linkto table\" href=\"https:\/\/oidema-jp.com\/media\/%e6%90%8d%e7%9b%8a%e5%9b%9e%e9%81%bf%e3%83%90%e3%82%a4%e3%82%a2%e3%82%b9%e3%81%a8%e3%81%af%e4%bd%95%ef%bc%9f\/\"> <span class=\"tbcell tbimg\"><img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"160\" src=\"https:\/\/oidema-jp.com\/media\/wp-content\/uploads\/2023\/09\/\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3068\u306f-160x160.webp\" class=\"attachment-thumb-160 size-thumb-160 wp-post-image\" alt=\"\u640d\u5931\u56de\u907f\u30cf\u3099\u30a4\u30a2\u30b9\u3068\u306f\" srcset=\"https:\/\/oidema-jp.com\/media\/wp-content\/uploads\/2023\/09\/\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3068\u306f-160x160.webp 160w, https:\/\/oidema-jp.com\/media\/wp-content\/uploads\/2023\/09\/\u640d\u5931\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3068\u306f-150x150.webp 150w\" sizes=\"auto, (max-width: 160px) 100vw, 160px\"><\/span> <span class=\"tbcell tbtext\"> <time class=\"pubdate sng-link-time dfont\" itemprop=\"datePublished\" datetime=\"2023-09-15\">9\u6708 15, 2023<\/time> \u640d\u76ca\u56de\u907f\u30d0\u30a4\u30a2\u30b9\u3068\u306f\u4f55\uff1f <\/span> <\/a>\n\n\n<h3 class=\"wp-block-heading\" id=\"i-3\"><span class=\"ez-toc-section\" id=\"%E5%8F%82%E7%85%A7%E7%82%B9%E4%BE%9D%E5%AD%98\"><\/span><strong>\u53c2\u7167\u70b9\u4f9d\u5b58<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4eba\u3005\u306f\u3001\u3042\u308b\u300c\u53c2\u7167\u70b9\u300d\u306b\u5bfe\u3057\u3066\u640d\u5931\u3084\u5229\u76ca\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u53c2\u7167\u70b9\u306f\u3057\u3070\u3057\u3070\u73fe\u72b6\u3001\u307e\u305f\u306f\u4eba\u3005\u304c\u6301\u3063\u3066\u3044\u308b\u671f\u5f85\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-4\"><span class=\"ez-toc-section\" id=\"%E7%A2%BA%E7%8E%87%E3%81%AE%E9%87%8D%E3%81%BF%E4%BB%98%E3%81%91\"><\/span><strong>\u78ba\u7387\u306e\u91cd\u307f\u4ed8\u3051<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c55\u671b\u7406\u8ad6\u3067\u306f\u3001\u4eba\u3005\u306f\u78ba\u7387\u3092\u76f4\u611f\u7684\u306b\u300c\u91cd\u307f\u4ed8\u3051\u300d\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u975e\u5e38\u306b\u4f4e\u3044\u78ba\u7387\u306e\u51fa\u6765\u4e8b\uff08\u4f8b\uff1a\u5b9d\u304f\u3058\u306b\u5f53\u305f\u308b\uff09\u3084\u975e\u5e38\u306b\u9ad8\u3044\u78ba\u7387\u306e\u51fa\u6765\u4e8b\uff08\u4f8b\uff1a\u96e8\u304c\u964d\u308b\uff09\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u969b\u306e\u78ba\u7387\u4ee5\u4e0a\u306b\u91cd\u307f\u3092\u7f6e\u304f\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"i-5\"><span class=\"ez-toc-section\" id=\"%E4%BE%A1%E5%80%A4%E9%96%A2%E6%95%B0\"><\/span><strong>\u4fa1\u5024\u95a2\u6570<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c55\u671b\u7406\u8ad6\u306f\u3001\u640d\u5931\u3068\u5229\u76ca\u306b\u5bfe\u3059\u308b\u4eba\u3005\u306e\u53cd\u5fdc\u3092\u300c\u4fa1\u5024\u95a2\u6570\u300d\u3068\u3057\u3066\u30e2\u30c7\u30eb\u5316\u3057\u307e\u3059\u3002\u3053\u306e\u95a2\u6570\u306f\u901a\u5e38\u3001\u640d\u5931\u306b\u5bfe\u3057\u3066\u306f\u6025\u6fc0\u306b\u4e0b\u964d\u3057\u3001\u5229\u76ca\u306b\u5bfe\u3057\u3066\u306f\u7de9\u3084\u304b\u306b\u4e0a\u6607\u3059\u308b\u5f62\u72b6\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-6\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5c55\u671b\u7406\u8ad6\u306f\u3001\u7d4c\u6e08\u5b66\u3001\u5fc3\u7406\u5b66\u3001\u653f\u6cbb\u5b66\u3001\u533b\u5b66\u306a\u3069\u3001\u591a\u304f\u306e\u5206\u91ce\u3067\u5e83\u304f\u5fdc\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u884c\u52d5\u7d4c\u6e08\u5b66\u306b\u304a\u3044\u3066\u306f\u3001\u3053\u306e\u7406\u8ad6\u304c\u591a\u304f\u306e\u7814\u7a76\u3067\u57fa\u790e\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c55\u671b\u7406\u8ad6\uff08Prospect Theory\uff09\u306f\u5fc3\u7406\u5b66\u8005\u30c0\u30cb\u30a8\u30eb\u30fb\u30ab\u30fc\u30cd\u30de\u30f3\u3068\u7d4c\u6e08\u5b66\u8005\u30a2\u30e2\u30b9\u30fb\u30c4\u30f4\u30a1\u30fc\u30b9\u30ad\u30fc\u306b\u3088\u3063\u30661979\u5e74\u306b\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002 \u3053\u306e\u7406\u8ad6\u306f\u3001\u4eba\u3005\u304c\u30ea\u30b9\u30af\u3092\u4f34\u3046\u9078\u629e\u3092\u3059\u308b\u969b\u306e\u884c\u52d5\u3068\u5224\u65ad\u306b\u3064\u3044\u3066\u8aac\u660e\u3059\u308b\u3082\u306e\u3067\u3001 &#8230; <\/p>\n","protected":false},"author":1,"featured_media":2201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[22],"tags":[],"class_list":{"0":"post-2200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-22","8":"entry"},"acf":[],"aioseo_notices":[],"mb":[],"mfb_rest_fields":["title","aioseo_notices"],"_links":{"self":[{"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/posts\/2200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/comments?post=2200"}],"version-history":[{"count":2,"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/posts\/2200\/revisions"}],"predecessor-version":[{"id":2204,"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/posts\/2200\/revisions\/2204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/media\/2201"}],"wp:attachment":[{"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/media?parent=2200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/categories?post=2200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oidema-jp.com\/media\/wp-json\/wp\/v2\/tags?post=2200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}